Welcome to 360TOR.com
360 TOR LTD is a product, a concept and a system which allows the display of 360° panoramic property tours on the Internet. It is simple fast and convenient.
Our tours are displayed through common web browsers on a 'Java' platform to give a 360° panoramic view of a room or location. Tours open in a new browser window over the currently viewed web page. The tour browser window is customised with your Company or Business name and address, your logo and contact details. No browser redirection occurs therefore your web page always remains displayed in the background. After the user has viewed the tour they can continue with their property search on your web page.
Our method of producing 360° panoramic property tours has been designed to be high quality, cost effective and easy to operate.
- All necessary equipment supplied.
- Take photographs at your client's home when taking the new instruction.
- You have control as to which rooms and outside shots will feature in the tour.
- No restrictions on the number of properties you can showcase.
- No restrictions on the number of rooms or outside shots per property.
- We use a professional camera lens that captures a 360° view in one shot!
- Drag and drop the images from the camera into our software program.
- Our bespoke software program totally automates the processing of images.
- Processing and uploading is done automatically.
- Within minutes you will receive an e-mail with your '360 TOR link' for your tour.
- Copy and paste this link and your panoramic tour will be available for all to see.
- All property tours will be hosted on our servers.
- Facility to create a single room tour for marketing purposes.
It really is that simple, fast and convenient.
Advertising in the local paper has long been a 'must have' for estate agents. However, the rapid adoption of the internet has radically changed the UK property market meaning that agents have to adapt their communications strategies accordingly.
- Too many estate agents are solely concerning themselves with the current market, which is understandable given how tough things are. However, if you ignore what's going on online, then you do so at your peril.
- The majority of people looking to move home use the internet as their primary reference.
- People still do look at newspapers and magazines, however these are very much secondary media - handy for the casual glance at what's going on in the market but almost irrelevant when the serious business of moving home gets underway, advertising online is cheap - incredibly so compared with what you pay for newspapers and magazines.
- As reported recently in the Estate Agency News - Badger Holdings, (40 offices in the South East of England) announced a major reappraisal of their advertising priorities after finding that just 3% of their viewing and buying activity was generated by local newspaper advertising. They measured all activity within a month and found that approximately 56% of buyers registered and 41% of all viewings arranged were generated by online activity.
- If you're still advertising extensively in print media, then the extra cost will hurt - the answer is simple: cut out press advertising and save money online.
- The property search engine model is, we believe, going to become dominant and, if that's the case, then your properties need to be on the web in the right place and in the right way sooner rather than later.
- Increasingly newspaper and media groups have been investing in property search engine sites, eager to provide the fullest possible deal for estate agents if newspaper advertising starts to wane. FindaProperty and Primelocation are both owned by the Daily Mail group whilst Globrix is backed by media giant News International, publishers of the Sun, The Times, News of the World and owners of Sky TV. They have seen the future and are investing in it. Should you not follow their example?
- And will you give all the information on every property to the portals or will you hold some things back to make people come to you? After all, your objective is to get potential buyers to contact you directly, not to have them get all the information they need and bypass you in the process, particularly if you're in a multi-agency situation.
- 360 TOR LTD is ideally placed to link with the property search portals - it's the missing piece of the jigsaw - the final piece of information to make the process of searching online viable. Elect to publish a single room tour and drive potential buyers to you.
